This is exactly what personality-based marketing does. Put simply, it delivers communications to a customer based on their…
For example, demographic information might tell you something about a person’s age, but psychographic information will tell you…
The main difference between behavioral and psychographic segmentation is that behavioral segmentation focuses on how consumers interact and…
Your small business can’t do everything and compete with everyone. That’s why finding a niche is so crucial…
Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics…
Choose a media platform that suits you Understand Your Potential Audience Post Juicy Content Publish Your Content with…
A psychographic profile is a unique description of the attitudes, habits, and interests of an individual or group.…
There are currently a few luxury/high-end brands that seem to be on top of their game, including Gucci,…
Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or…
Choose the Niche You Want to Serve Niche Research – Find Your Niche’s Pain Points Figure Out How…