Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the…
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Unfortunatley there is nothing you can do. You can’t pay extra to get a better service. Your only…
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than Above the line (ATL) strategies. These may include activities such as direct mail, public relations and sales…
In this way, ‘the Line’ in marketing was used by advertising agencies to separate direct, targeted campaigns from…
Brand extension is the introduction of a new product that relies on the name and reputation of an…
Step 1: Do your research Step 2: Find your customers Step 3: Conduct your initial outreach Step 4:…
What is the Latest bt router? The Smart Hub 2 is the latest addition to BT’s range of…