Brand localization, or marketing localization as some call it, is the process of adapting your company’s offerings, messaging,…
Four main global strategies form the basis for global firms’ organizational structure. These are domestic exporter, multinational, franchiser,…
Two of the most common strategies for global marketing are standardization and localization: Standardization emphasizes using a standardized…
Today, brands across the world not only translate their content to regional languages but also curate content specific…