Your marketing strategy is a function of your brand strategy. Brand sets the long-term direction, and marketing outlines…
Procuring directly from the Original Component or Equipment manufacturer (OCM/OEM) is the lowest risk. What is creating awareness…
What is a brand kit? A brand kit is a short, easily digestible guide to your brand’s visual…
Your brand is how others perceive your business. It’s the emotional connection that you make with your audience.…
Brand management is a function of marketing that uses techniques to increase the perceived value of a product…
Canva Crello Fotojet Fotor Snappa Adobe Spark Picmonkey Adobe PhotoShop What app can I use to make a…
Brand essence, also known as a brand mantra, is a short statement that expresses the core of what…
START WITH THE END IN MIND THINK BIG FROM THE START BUILD ON BRAND TRUTH PLAY AROUND WITH…
4 Brand growth strategies The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight…
simple and direct: stick to the point, providing only what’s relevant; keep it free from technical language and…