In one of the studies we conducted, we discovered that loyalty programs can generate as much as 20%…
Brand loyalty is when a consumer chooses to repeatedly buy a product produced by the same company despite…
Heart loyal customers Head loyal customers Hand loyal customers What is the future of loyalty programs Loyalty programs…
Customer loyalty describes an ongoing emotional relationship between you and your customer, manifesting itself by how willing a…
Affective loyalty relates to a favorable attitude towards a specific brand. Attitude itself is a function of cognition…
When employees are loyal to their workplace, they will be more willing to invest in their work, innovating…
Starbucks rewards program is perhaps one of the most popular customer loyalty programs in the world. It is…