Customer loyalty describes an ongoing emotional relationship between you and your customer, manifesting itself by how willing a…
The ultimate outcome of relationship marketing is a unique company asset called a marketing network, consisting of the…
Data from regular CRM activity, content management, financial records, responses to marketing campaigns, marketing metrics, sales records and…
An ecommerce loyalty program is a marketing strategy developed by ecommerce stores to nurture and reward their best…
Loyalty program fee means an amount assessed based on defined costs associated with the Loyalty Program, not greater…
Research shows that monetary rewards are not the only drivers of customer-loyalty programs. Experiential rewards provide greater long-term…
Starbucks rewards program is perhaps one of the most popular customer loyalty programs in the world. It is…
Identify customers who are in limbo Communicate product value clearly Leverage what’s working for existing customers Keep a…
Brand value vs. brand equity. Whereas brand value is a financial gauge of your brand’s worth, brand equity…
Is Slack a CRM? No, Slack is not a CRM, but it does integrate with your CRM, including…