What is the Customer Lifecycle? The customer lifecycle refers to the process of prospects becoming aware of a…
Provide outstanding customer service Reward customers with special offers and discounts Leverage user-generated content (UGC) Create a unique…
Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer…
This is the group of customers that may require more attention by marketing managers, since the payoff will…
Customer centricity demands that the customer is the focal point of all decisions related to delivering products, services…
Basic marketing Reactive marketing Accountable marketing Proactive marketing Partnership marketing What are the 5 characteristics of relationship marketing?…
Strategy 1: Train and promote effective sales support Strategy 2: Keep your lines of communication open Strategy 3:…
A retention strategy is a plan that organizations create and use to reduce employee turnover, prevent attrition, increase…
Step 1: Understand Your Users with a User Journey Map Step 2: Determine Current Retention and Churn Step…