What are the different types of Mass Communication? Print media, outdoor media, media broadcasting, and digital media are…
Print advertising means advertisements that are printed in hard copy in publications (newspapers, magazines, journals) likely to be…
“Nontraditional.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/nontraditional. Why is traditional marketing important Traditional methods of marketing are more sustainable and…
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing…
It Should Be Simple: It Should Be Capable Of Holding The Reader’s Attention: It Must Be Suggestive: It…
The effectiveness of digital ads is wildly oversold. A large-scale study of ads on eBay found that brand…
Grab the Reader’s Attention Focus on Flow Choose Simple, Readable Fonts Keep Font Sizes Consistent Minimalist Designs Are…
30 Seconds is the Ideal tv commercial length With that said, the appeal of producing and airing commercials…
By the 1930s, Ernest Dichter was pioneering the focus group method of qualitative research. For this, he is…
Mass media are instruments that help marketers to pass information, communicate ideas and concepts to general public and…