The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing…
It Should Be Simple: It Should Be Capable Of Holding The Reader’s Attention: It Must Be Suggestive: It…
The effectiveness of digital ads is wildly oversold. A large-scale study of ads on eBay found that brand…
Grab the Reader’s Attention Focus on Flow Choose Simple, Readable Fonts Keep Font Sizes Consistent Minimalist Designs Are…
30 Seconds is the Ideal tv commercial length With that said, the appeal of producing and airing commercials…
By the 1930s, Ernest Dichter was pioneering the focus group method of qualitative research. For this, he is…
Mass media are instruments that help marketers to pass information, communicate ideas and concepts to general public and…
Display Advertising Video Advertising Mobile Advertising Native Advertising What are the 8 advertising techniques? bandwagon fear conflict shock…
Traditional media includes all outlets that existed before the internet, such as newspapers, magazines, TV, radio and billboards.…
Sales promotion Direct marketing and direct mail Public relations (PR) Sponsorship Personal selling Branding and merchandising Packaging Telemarketing…