Above the line promotion – paid for communication in the independent media e.g. advertising on TV or in…
Grab the Reader’s Attention Focus on Flow Choose Simple, Readable Fonts Keep Font Sizes Consistent Minimalist Designs Are…
Print marketing is a strategy in which marketers select their target demographic and place print advertisements in places…
source characteristics message characteristics audience characteristics What is a talking head and why do networks avoid them Talking…
Newspapers and Weeklies Newspapers are good examples of print media where advertisers have a wide variety of options…
Newspaper Magazine Direct Mail Brochures What are print ads used for It is a common form of advertising…
Traditional marketing concepts focuses on products only. Modern marketing concepts focuses on customer’s needs and wants. 02. In…
It’s promotional It’s persuasive It’s part of an overall marketing strategy It’s targeted It’s an investment It’s original…
Print advertisements usually contain four key elements: headline, copy, illustrations, and signature. What are 3 print media Print…
Above the line marketing, also called Atl advertising, is a less focused marketing technique that reaches a larger/wider…