Ad campaign structure A campaign is a series of ad sets and ads that aim to accomplish a…
Apple – “1984” (1984) People all across the nation started talking after this Apple commercial aired in 1984…
Put the focus on short, snappy video content Pump out the content Keep fans engaged Market everywhere at…
Nike: “Just Do It” Campaign Pepsi: The “Is Pepsi OK?” Campaign 3 Dove: “Real Beauty” Campaign Old Spice:…
Most advertised products & services on TV in the U.S. in Q4 2018, by ad count. Liberty Mutual’s…
Research your audience, value proposition, and competition Design the logo and a template for it Integrate language you…
Print-based advertising can communicate a brand’s identity and ethos in uniquely creative ways and is still hugely powerful…
ADAM (1) ADAM1 was the first man. There are two stories of his creation. The first tells that…
Wendy’s – “Where’s the Beef?” Tootsie Pop – “How Many Licks?” Coca-Cola – “Meet Joe Greene” Budweiser –…
1. Video marketing. Video marketing is one of the fastest-growing channels of marketing, and arguably has the most…