Private label is a brand sold exclusively in one retailer, for example, Equate (WalMart). White label is a…
Retail traders, often referred to as individual traders, buy or sell securities for personal accounts. Institutional traders buy…
Indirect channels They could be wholesalers, retailers, distributors, or brokers, for example. In this case, manufacturers do not…
The manufacturers produce the products and provide them to the distributors, who then sell them to wholesalers. Then,…
An ecommerce distributor keeps those products moving through the sales chain, ensuring consumer orders are fulfilled, shipped, and…
Price your products at a minimum of 2 1/2 times your cost. When buying from manufacturers, the traditional…
Get your products market ready Understanding whom you are selling to Target your market Create demand Prove your…
Retail refers to the sale of products to its end users/consumers whereas Consumer packaged goods (CPG) refers to…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door…