Soft drinks accounted for the greatest proportion of total beverage consumption for non-Hispanic black youth (30.4%), followed by…
Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service…
A product strategy is a high-level plan describing what a business hopes to accomplish with its product and…
Adam Fouroughi, owns 25% of voting and 10% of common shares outstanding in AppLovin, the largest independent mobile…
A good or service with features that appeal to a particular market subgroup. How many niches are there…
As many as 40% of consumers state that video increases the chance that they’ll purchase a product on…
Product and Brand-Use Status. One of the easiest ways, and in some situations the only obvious way, to…
Know what you want Read vertically as well as horizontally Think like the author Preread before you start…
Go-to-market teams are responsible for bringing products to market. The team will discuss the best marketing channels, sales…
What is a product launch strategy? A product launch strategy is a planned effort to launch a new…