A commercial district or commercial zone is any part of a city or town in which the primary…
Determine your customer segmentation goals and variables Break goals into customer-centric segmentation projects Set up and prioritize each…
In an effort to expand their customer base and sell products in more foreign markets, companies following a…
One commodity: ADVERTISEMENTS: Area: In economics, market does not refer only to a fixed location Buyers and Sellers:…
Market Penetration – The concept of increasing sales of existing products into an existing market. Market Development –…
Puma uses three different segmentation strategies. Demographic: This type of segmentation splits up the population according to age,…
Price of the Product The Consumer’s Income The Price of Related Goods The Tastes and Preferences of Consumers…
Basically, a business strategy focuses on how a company plans to compete in a market, while a corporate…
Homogeneous Preferences: When the customers have relatively the same kind of preferences in terms of their needs and…
easyJet completes acquisition of GB Airways, a London Gatwick-based airline operating to destinations across Southern europe and North…