A product category is a type of product or service. Product categories are typically created by a firm…
Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to…
Strive to get local press Form partnerships Network network network Attend, host, or sponsor local events Try out…
A tourism distribution channel is a network of intermediaries that facilitates the sales and deliv- ery of products…
Mass merchandiser (trade channel code = 08) The Mass Merchandiser Trade Channel includes high-volume chain stores selling everyday…
STP marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the Stp process, you segment your…
FICCI is hopeful that this report can provide insights and actionable recommendations for putting together a conducive legal…
An organization where employees are experiencing job saturation is a ticking bomb as the employees are not actively…
Build your portfolio Do your research Show off! Okay, not in a bragging way, but let them know…
What is push and pull distribution strategy? Push and pull distribution strategy is all about directing your promotional…