Summary. Customers use the five Cs – Convenience, Cost, Choice, Cleanliness, and Condition – to judge the quality…
Yes! If you already have campaigns running but are not serving as many impressions as you would like,…
Run a SWOT analysis Figure out the value proposition Determine marketing strategy objectives Understand your customers Define your…
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers…
A direct selling agent or DSA is a person who works as a referral agent for a bank…
But by 2004, IBM’s business had changed, and it was looking to get out of the PC hardware…
So, we have Product, Place, Price, Promotion, and People. Some experts also talk about Process and Physical evidence…
Common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include…
Traditional approaches focus on production, product, selling methods, and the market, while contemporary approaches focus on relationships, social…
Get products if you know the product ID Get attribute’s name, value, type, and other parameters Load any…