Online branding gives you brand loyalty which is one of the most important consumer aspects of any business.…
“Market pull” is a scenario in which the market demands a product (or service) type, or defines a…
These are the consumers who will be most interested in your products or services—and most likely to convert…
Pricing objectives are the preliminary goals and underlying framework your business sets to guide how you price a…
Competitive marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors, and developments…
Affinity: Reach users based on what they’re passionate about and their habits and interests. Detailed Demographics: Reach users…
Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or…
Usage and Purchase Behaviour Time-Based and Occasion Benefit Driven Customer Loyalty What are four types of behavioral segmentation…
Our core values make us who we are. As we change and grow, the beliefs that are most…
Almost all Millennials are connected, mostly through mobile devices, and more than eight in ten are using social…