There are mainly three types of Brand Awareness – brand recall, brand recognition, brand dominance. Why should you…
First of all, Disney’s brand positioning is to create happy, then sell happy , pay much attention to…
Interviews are a common type of primary market research that can be either in-depth or as simple as…
A defensive strategy in sports is to hold the other team from scoring, and offensive strategy is to…
Sources of new product ideas include company employees, customers, competitors, outside inventors, acquisitions, and channel members. What are…
Penetration pricing examples include an online news website offering one month free for a subscription-based service or a…
walking up to you in a shop knocking on your door greeting you in the street trying to…
The Dyson brands speaks for breakthrough thinking, perseverance, a relentless focus on doing more with less, and a…
In 2021, Nike launched a new campaign titled “Play New”. The campaign is quite different from what we…
Digital advertising will account for 64.4% of total advertising in 2021, GroupM said, up from 60.5% of the…