Price fixing is an agreement (written, verbal, or inferred from conduct) among competitors to raise, lower, maintain, or…
A Product Manager is responsible for the overall vision and strategy, while a Marketer is responsible for defining,…
Summary. Estee Lauder Companies spent under $100 million on advertising in digital, print, and national TV in the…
Are Google Ads Certifications worth it? If you’re new to Google Ads, the certifications are definitely worth it…
What is Google ads? Google Ads, formerly known as Google AdWords, is an advertising service by Google for…
Everyone at L’Oréal is here because they’ve worked hard for it, and it breathes an amazing energy into…
According to authors Philip Kotler and Gary Armstrong, the basic model of consumer decision making involves a 5…
Beauty marketing is what a marketer does to promote a beauty product or brand. In other words, it’s…
Consumer behaviors can be grouped into four key categories: awareness, preference, engagement and advocacy. Each of these stages…
The original marketing mix, or 4 Ps, as originally proposed by marketer and Academic philip kotler & E.…