Adding customer value drivers and competitor insights into pricing. Most insurers set their cost-oriented pricing structures on claims…
A marketing plan is a written document that summarizes what the marketer has learned about the marketplace and…
Swot analysis in Event management swot helps you analyse the success of current, past, and upcoming events. With…
Paid media is content you pay to place in front of an audience as an ad or sponsorship,…
The customer loyalty loop is a customer service concept that illustrates how consumers decide what they buy, and…
Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands,…
A Product Manager is responsible for the overall vision and strategy, while a Marketer is responsible for defining,…
Unlike Tags or Groups, you are not adding data to your audience, instead, you are using the data…
The phenomenon is called “behavioral retargeting.” It’s been used by advertisers for at least seven years, and it’s…
Strategic brand management is a tactic meant to support companies in their efforts to gain or improve brand…