Lack of appreciation or poor understanding of sustainability benefits by business leaders, consumers, and other stakeholders Loss of…
As the name implies, interactive video ads are a type of video advertising that try to engage users…
A lead nurturing email campaign is an automated, personalized, email campaign that marketers use to take users on…
It’s no wonder that 93% of marketers use Facebook, and 54% of them rank Facebook as the most…
An email funnel is a representation of how a subscriber goes from prospective lead to a customer through…
Datorama helps marketers at brands, agencies, and publishers around the world make smarter decisions everyday. Tableau empowers people…
One of the top affiliate marketing trends we can see this year is growth. Affiliate marketing in 2022…
They have achieved data-democratization across the entire organization Business leaders on the top value data & rely on…
Behavioural segmentation looks at how and when a consumer decides to spend their money on a product or…
Promotional objectives are goals of marketing communications such as advertising. Market promotion is an integral part of marketing…