There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance…
CPI: cost per install CPI is an extremely common way to price mobile app install campaigns, and even…
Direct-to-consumer brands, or Dtc brands, are those that sell directly to the end customer rather than relying on…
When brands are looking for a micro influencer, they usually look through their social media accounts and website…
A business to business, or B2b sales representative is responsible for the sale of products between businesses. As…
Also referred to as the Ansoff matrix, due to its grid format, the Ansoff Model helps marketers identify…
How to View a Page’s Ads. To access a LinkedIn business page’s ads, go to the page and…
Customer lifecycle segmentation is the process of grouping customers based on the customer lifecycle stage they are in.…
But why are Facebook ads getting more expensive? Supply is going up while demand is pretty much the…
(Value received – investment made)/investment made * 100 Social media ROI shows the tangible returns you get from…