The luxury fashion house has partnered with Tencent, the developer behind Chinese social media and payment app WeChat,…
A 2020 report found that 84% of business-to-business (B2B) marketers are outsourcing their content creation. What are some…
Offline print ads Print ads are one of the most traditional forms of paid media: newspaper ads, magazine…
By combining the two platforms, you can strengthen your remarketing campaigns, and boost brand exposure and awareness as…
Data analytics enables marketers to understand customer preferences and behavior truly. By leveraging predictive insights and connecting more…
The Ansoff Matrix is a two-by-two depiction of the options open to organisations if they wish to improve…
Behavioural branding aims to align a company’s external brand promise with all employees’ activities to ensure that everything…
Just consider that 90% of customers report that video content helps make their purchasing decisions easier. This is…
Click Setup —-> Click Manage App —-> Connected Apps —-> Salesforce marketing cloud —-> Manage Permission Sets Select…
Big data allows marketers to identify social media trends and gain insights, which can be used to make…