Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook,…
Does direct mail work for B2B? According to the 2018 ANA-DMA Response Rate Report, 45% of marketers prefer…
Lead nurturing lets companies guide their prospective customers towards buying by solving questions, explaining how to overcome challenges,…
What is RFM (recency, frequency, monetary) analysis? RFM analysis is a marketing technique used to quantitatively rank and…
Green Design Green Positioning Green Pricing Green Packaging Green Disposal Why is environmental marketing important Thorough knowledge of…
Advertising Agencies often offer advertising services to help the client broadcast the campaign they’ve helped the client create…
In addition to providing companies with a way to engage with existing customers and reach new ones, social…
The goal of customer engagement is to offer customers something of value beyond your products and services. High-quality…
CPC (Cost per Click) explained. CPC (cost per click) is a metric that determines how much advertisers pay…
The 9Ps of marketing mix consists of nine variables, i.e., product, pricing, promotion, place, target market, process, partners,…