FMCG emerges as the highest paying sector for marketers, according to Marketing Week’s 2020 Career and Salary Survey.…
Marketing communications (also known as marcom) is the messages and media that marketers use to communicate with target…
Definition: Pay-Per-Click (PPC) management is the process of overseeing and managing a company’s Ppc ad spend. This often…
Beginning on February 15, 2021 and coinciding with the Spring ’21 release, Pardot’s user authentication system will be…
In a two-tier affiliate program, or a multi-tier program (two or more levels), the first tier of commission…
Online video advertising allows marketers to engage their audience in the form of engaging video content. This comes…
A hit is almost equivalent to a server request. We can say that a Hit is a server…
Advertising uses a variety of techniques to influence audience behavior. It may have a celebrity endorse a product…
5 Types of Marketing funnels for Product businesses – AutoGrow. How do you optimize a marketing funnel? Know…
Multi channel marketing focuses on the channels themselves. What this boils down to is that a multi channel…