It is a study of the actions of the consumers that drive them to buy and use certain…
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Studying consumer behavior is important because it helps marketers understand what influences consumers’ buying decisions. By understanding how…
Segment your audience Identify the key benefit for each group Allocate quantitative data Compare your quantitative and qualitative…
Under line branding strategy, complementary products combine to form a complete whole with a common concept. For example,…
A mobile marketer is responsible for developing, implementing, and managing mobile marketing campaigns. They must have experience managing…
Your marketing goals, objectives, and KPIs Your buyer personas: Who is your target audience? Your positioning: Will it…
What Is Event Activation? It all comes to do to that critical moment when an attendee takes action…
Create your matrix Consider your options Run a risk assessment Plan for your risks Select your approach What…
A point of purchase (POP) is a term used by marketers and retailers when planning the placement of…