What is B2b social media marketing? B2B stands for business-to-business. B2B social media marketing uses social channels to…
The just noticeable difference (JND), also known as the difference threshold, is the minimum level of stimulation that…
The scope of technical communications in an organization can vary depending on the type of organization and industry,…
As its name suggests, sales force automation, or SFA for short, is a function that automates various sales…
Customer behavior analytics form the basis of clear customer knowledge. Organizations that have insight into which customers bought…
Awareness campaigns can address groups of people in a region affected by a particular climate threat, groups of…
Customer perception refers to how a customer feels about a company. This includes their thoughts, emotions and opinions…
There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each…
A video marketing funnel guides your target audience all the way through the buyer’s journey. It’s designed to…
At a minimum, marketers need to do reporting, which is based on math. They should also be measuring…