In marketing, lead generation is the process of capturing contact information of potential customers who are interested in…
The persuasive communication modelA PR model that uses persuasive techniques to elicit a particular response from the target…
Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for…
But the truth is, doing e-commerce is hard, and doing it successfully is even harder. Usually at least…
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David…
Calculate the amount of money you spent gathering the impressions needed to generate your leads Add the amount…
As a thumb rule, spends on marketing budget should be ~3-6% of the sales. This is just a…
The 5P’s (Product, Place, Process, Price, and Promotion) strategies are introduced to improve healthcare services. The healthcare marketing…
Customer Consistency Creativity Culture Communication Change Channel What is the importance of media mix Why is media mix…
Get Employer Identification Number (EIN) number Understand nuances behind employment laws Aptly Price your services Canvas clients Work…