Pricing is one of the four main elements of the marketing mix. Pricing is the only revenue-generating element…
Business To Business Content Marketing Conversion Rate Optimization Cost Per Lead Customer Acquisition Return On Investment Dynamic Content…
As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and…
Firmographic segmentation is the classification of business-to-business customers based on shared company or organization attributes. This practice can…
Arnold Palmer was the father of modern-day sports marketing He made at least 50 times that. Who is…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…
Examples of place strategy in marketing include using wholesale centers, retail outlets, physical stores or online platforms as…
The 4 components of customer relationship management are satisfaction, loyalty, profitability, and customer retention. Read on to learn…
Demand Generation can be used at the top of the funnel when there’s little knowledge of your brand…
Also known as a “process information management system,” a PIMS is a client/server application for the acquisition, display,…