A Martech stack audit is a thorough check of all users, tools, needs, costs, integrations, and most importantly,…
The 7Ps of Marketing is the Price, Place, Promotion, Product, People, Process and finally, Physical Evidence. It originally…
BMW creates value, competitive advantage and ramifications of innovation through various marketing efforts heavily committed in the premium…
In basic terms, marketing is the process of identifying customer needs and determining how best to meet those…
Identify an advocacy challenge or opportunity Determine the key audiences Find out what those audiences currently know or…
Customer centricity is what organizations publicly profess; internal centricity is what most persistently practice. These two are opposites.…
Paid Search Advertising Email Marketing Search Engine Optimization (SEO) Social media marketing Video Marketing Is Digital advertising cost-effective…
Zappos Mint The Wirecutter Airbnb JetBlue Uniqlo Mobile Monkey Lyft What are the 5 concepts of marketing The…
Cut inventory costs Integrate business processes with technology Use an inventory management software Manage inventory risk Take green…
US Companies spend the most on marketing – $1.4 trillion, or 40% of global marketing spend in 2021.…