The Essential ecommerce manager‘s role The Ecommerce Manager’s key functions are: setting and delivering the ecommerce strategy, maximising…
In simple terms push marketing involves pushing your brand in front of audiences (usually with paid advertising or…
CPM is a very traditional online marketing metric in which companies pay for views of their advertisement. It’s…
University of Pennsylvania (Wharton) Stanford University University of Michigan–Ann Arbor (Ross) Duke University (Fuqua) Harvard University Columbia University…
The four Ps are: Product, Price, Place and Promotion. What is marketing mix components The marketing mix, also…
Article shared by : ADVERTISEMENTS: Some of the major advantages of marketing are as follows: (i) Importance to…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…
Marketing management certificate programs can prepare students for jobs at many levels of marketing. Because programs differ, some…
Pricing is a process of fixing the value that a manufacturer will receive in the exchange of services…
PR focuses more on maintaining relationships, while marketing works to actively promote the company or the brand. Choosing…