The 7 P’s of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven…
In sales, for example, your sales goal or quota is often some multiple of your base salary. So…
Final Verdict. The SMMA Blueprint is a great course and offers a powerful insight into the world of…
A direct distribution channel allows consumers to buy and receive goods directly from the manufacturer. An indirect channel…
Albert Lasker, (born May 1, 1880, Freiburg, Ger. —died May 30, 1952, New York, N.Y., U.S.), American advertising…
Defining and managing your brand Conducting campaign management for marketing initiatives Producing marketing and promotional materials Creating content…
Outsourced sales and marketing is a strategy that allows businesses to focus on their core competencies instead of…
The communications lead is in charge of planning and creating marketing and communications for an organization. This includes…
First and foremost, most industrial products are usually more complicated than consumer products and, as a result, require…
Marketing wants to spend money and finance wants to control it. Marketing wants the flexibility to take risks;…