State your business’s mission Determine the KPIs for this mission Identify your buyer personas Describe your content initiatives…
the combination of methods that a company or organization uses to advertise its products or services, for example,…
A customer acquisition channel is any place your customers meet your brand for the first timewhether through social…
“Product Marketing should be working in collaboration with product in order to ensure alignment, however, a product marketer’s…
Brand agencies work to review, redefine, refresh and reconnect your brand with your stakeholders. Using research, strategy, messaging,…
You can calculate customer acquisition cost by using this formula: Customer Acquisition Cost = Cost of Sales and…
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts…
Psychographic. Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. What are some examples of…
The 4 M’s of Marketing The 4 M’s are: make, manage, monitor, and measure. These principles are especially…
The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. What are the…