A theme of advertising is a central, recurring idea or message intended to trigger desired action from the…
To grow its business worldwide, Shopee has implemented many strategic marketing initiatives, including Shopee guarantee, free shipping, lowest…
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the…
Our core values make us who we are. As we change and grow, the beliefs that are most…
Integrity, above all, is crucial – what you say, you have to do. Respect for other people, taking…
Ikea furniture is shipped and sold in flat-packs, which makes transporting it cheaper, and customers put it together…
Passion for Solving Customer problems: A great product marketer must have empathy and understanding of the pain customers…
“I’m Lovin’ It” is a song by American singer-songwriter Justin Timberlake. The song, originally written as a jingle…
Diversification is a risk-reduction strategy that involves adding product, services, location, customers and markets to your business’s portfolio.…
Competition. First and foremost, competition is the main force behind the high cost of Google’s PPC advertising program.…