Getting Started on TikTok The first thing to know about TikTok is that, like Instagram, it doesn’t allow…
Consumer protection makes markets work for both businesses and consumers. Consumers need to be able to obtain accurate,…
Product strategy is the process of defining what you want to achieve and how you plan to get…
Search engine optimization (SEO) Content marketing Email marketing Social media marketing Pay-per-click (PPC) Affiliate marketing Native advertising such…
Global branding refers to the management of a brand in different regions of the world, intending to increase…
An Online-to-Offline Strategy: Also known as an O2O service, Alibaba enables customers to buy a product, or receive…
The 4Cs are customer, cost, convenience and communication. By learning to use the 4Cs model, you’ll have the…
Bottom Line. There are three different buyer types – spendthrifts, average spenders, and frugalists. What are the 5…
It’s essentially a decision-making tool. SWOT is a competitor analysis framework developed by consulting firms to gain an…
The NCIF is an innovative approach to grant-making that engages a committee of Nike employees and store athletes…