A business development manager is responsible for generating leads, developing new opportunities, and helping their company grow. It’s…
A theme of advertising is a central, recurring idea or message intended to trigger desired action from the…
To grow its business worldwide, Shopee has implemented many strategic marketing initiatives, including Shopee guarantee, free shipping, lowest…
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the…
Our core values make us who we are. As we change and grow, the beliefs that are most…
Integrity, above all, is crucial – what you say, you have to do. Respect for other people, taking…
Ikea furniture is shipped and sold in flat-packs, which makes transporting it cheaper, and customers put it together…
Passion for Solving Customer problems: A great product marketer must have empathy and understanding of the pain customers…
“I’m Lovin’ It” is a song by American singer-songwriter Justin Timberlake. The song, originally written as a jingle…
Diversification is a risk-reduction strategy that involves adding product, services, location, customers and markets to your business’s portfolio.…