In a statement to Forbes, JetBlue said it is “pleased that the merger agreement with Frontier has been…
What is a global marketing strategy? A global marketing strategy is an overall marketing strategy to expand a…
The importance of differentiation in business is clear – it helps companies develop unique niches within competitive industries…
Define a specific objective Determine a workable distribution plan to a targeted audience Create a central theme Develop…
Psychographic segmentation allows for customization to track behavior that is not seen as normal. Demographic target groups can…
The MSc in Global Strategy & Sustainability aims: To give you opportunities to learn conceptually and experientially how…
During the Covid-19 nationwide lockdown, which lasted for several months from March 2020, the leading dairy cooperative brand…
What is Direct Marketing? Direct marketing is a promotional method that involves presenting information about your company, product,…
Market analysis is a diagnostic process to uncover the root causes and not just the symptoms of why…
Our name was inspired by the classic tale, “Moby-Dick,” evoking the seafaring tradition of the early coffee traders.…