Determining the exact audience for your product or service is the first step in developing an ad campaign.…
Being the world’s leading online retailer, Amazon derives its strengths primarily from a three-pronged strategic thrust on cost…
There are many ways to segment markets to find the right target audience. Five ways to segment markets…
There are now just two countries in the world where Coca-Cola cannot be bought or sold – at…
Joint Venture Creating a third company with another partner is often the preferred market entry method, especially in…
In a statement to Forbes, JetBlue said it is “pleased that the merger agreement with Frontier has been…
What is a global marketing strategy? A global marketing strategy is an overall marketing strategy to expand a…
The importance of differentiation in business is clear – it helps companies develop unique niches within competitive industries…
Define a specific objective Determine a workable distribution plan to a targeted audience Create a central theme Develop…
Psychographic segmentation allows for customization to track behavior that is not seen as normal. Demographic target groups can…