By definition. Diversification is a risk-reduction strategy that involves adding product, services, location, customers and markets to your…
The three key supermarket shopper segments identified are time-pressed convenience seekers, sophisticates, and middle Americans. In order to…
Big data reduces overall costs Big data increases sales and revenue Big data improves pricing decisions Big data…
Tim Cook on Apple core values We believe that we’re on the face of the Earth to make…
Audit your IG branding Update your IG profile and bio Audit your overall Instagram visuals Check content quality…
Brainstorm A New Idea Define Your Target Audience Specify The Value Proposition Shape A Marketing Strategy Testing And…
If information is power in the digital age (and it is), then Google has a fair claim to…
The micro environment is specific to a business or the immediate location or sector in which it operates.…
Single-level direct sales are direct sales performed primarily through one-on-one meetings between salespeople and prospects. This brand of…
To ensure that manufactured beverages do not travel far to reach its consumers, Coca-Cola’s distribution system was developed…