Solution: Vision is the starting point of strategic intent. The fundamental purpose of strategic planning is to align…
These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change…
Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent…
A sales strategy is defined as a documented plan for positioning and selling your product or service to…
In general, billboard advertisements typically stay up for at least four weeks, but most campaigns last several months.…
Gucci on Social media gucci dominates the world of social media with its mix of pop-culture and high…
A Product family matrix (PFM) is simply a tool to categorize your end items into families based on…
McDonald’s organizational structure is also tall (hierarchical) which means that there are many leaders and layers of management.…
(1) The Nature of the Product: (2) The Nature of the market: (3) The Nature of Middlemen: (4)…
There are many ways to segment markets to find the right target audience. Five ways to segment markets…