You want to set the Target cpa goal about 10% or 20% higher than the actual target to…
Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you…
Enhanced cost-per-click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual…
Negative broad match This type is the default for your negative keywords. For negative broad match keywords, your…
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