A handshake deal is a verbal commitment to a transaction. The problem with handshake deals and other oral…
McDonald’s has to implement advertising policies and strategies. Advertising as a component of integrated marketing can be highly…
Marketing mix analysis refers to the tools used by a corporation to attend to the targeted customers in…
McDonald’s business strategy utilizes a combination of cost leadership and international market expansion strategies. Franchising form of new…
Price skimming apple has added a twist to the skimming strategy. Rather than introducing their products at a…
McDonald’s Positioning statement: For individuals looking for a quick-service restaurant with an exceptional customer experience, McDonald’s is a…
IBM bought McD Tech Labs, an AI startup formerly called Apprente that was acquired by McDonald’s in 2019.…
You deserve a break today (1971) “You deserve a break today” really tapped into that feeling, before dollar…
By 2030, McDonald’s has committed to reducing greenhouse gas emissions by 36%, globally, saving 150 million metric tonnes…
Unhealthy food image Franchise business model Supply chain disruptions Customers lose due to intense competition Unbalance meals Employee…