Different FMCG products, fertilizers related to agriculture, automobiles, etc., are provided to the rural market from the urban…
Launched in 2011, the Effie Index recognizes the most effective marketing communications ideas from around the world. After…
Privately-owned Burger King is McDonald’s closest competitor. Yum brands operates Taco Bell, KFC, and Pizza Hut. Subway is…
“Looking at the positive psychology qualities of red & yellow in relation to the fast food industry, red…
Mass marketing (undifferentiated marketing) Segmented marketing (differentiated marketing) Concentrated marketing (niche marketing) Micromarketing Which is Better big mac…
Hence, the company is using the selective distribution channel maintaining a push-and-pull marketing communication (Meyer 2015). McDonald’s business…
Apple marketing mix (Apple’s 7Ps of marketing) comprises elements of the marketing mix that consists of product, place,…
Chipotle. Chipotle is one of the healthier fast-food options: it’s fresh and tasty, too. But extras like sour…
Using Product, Place, Promotion, and Price to build a marketing plan can help get you there. Does McDonald’s…
Three main characteristics have contributed to McDonald’s overwhelming success: consistency, innovation and resilience of the brand. Why is…