Dr Philip Kotler is regarded as the Father of Modern marketing by many scholars. What is ambush marketing…
It is comprised of the following steps: (1) determining the mission of the organization; (2) creating the business…
Defining the scope of the intelligence program translates into conducting a needs analysis for the entire intelligence program:…
Every business should have a marketing strategy, no exceptions. Marketing results don’t just happen by chance. Creating a…
Operational Planning Strategic Planning Tactical Planning Contingency Planning What is marketing and its example “Marketing is the organization…