What is social media? Social media is an internet-based form of communication. Social media platforms allow users to…
The communication role of advertising includes informing, persuading, reminding and reinforcing. What is the difference between media and…
SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your…
Earned media: This is a type of media that you, well, earn. It’s attention that is organically generated…
Offline print ads Print ads are one of the most traditional forms of paid media: newspaper ads, magazine…
Simply put, controlled media is exactly what it sounds like: media controlled by you (the brand). This includes…
Branded content on TikTok is defined as content that promotes goods or services where you will receive (or…
Over-the-top (OTT) refers to the method of sending content over a High-speed internet connection, instead of the content…
Content distribution is a critical piece of the content marketing puzzle. It’s is also the key to boosting…
How big is the digital marketing industry? The global digital advertising and marketing market was estimated at $350…