What kind of journalism degree should you get? If you are just embarking on a career in the…
Branded entertainment is a marketing strategy where a company creates their own media content for the purpose of…
Earned media is when you’ve earned the opportunity, often through media relations, to appear in a news story.…
GroupM is the world’s leading media investment company responsible for more than $63 billion in annual media investment…
To oversimplify the role: content marketers are responsible for planning, creating, and sharing valuable content to grow their…
Earned media is when you’ve earned the opportunity, often through media relations, to appear in a news story.…