A contact plan or contact strategy sets out the parameters for how you will contact and communicate with…
Business to Business (B2B) messaging is more intellectually stimulating and harder to create than Business to Consumer (B2C)…
Define your objectives Design your campaign Build your mobile database Send marketing messages Measure the success of your…
A brand is considered to be one of the most valuable and important assets for a company. In…
Most recruiters advertising graduate marketing roles on targetjobs asked for candidates with excellent interpersonal skills. This means they’re…
Nr 1 – Know how to create an excellent value proposition Nr 3 – Build a fantastic presence…
Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to…
Campaign automations allow you to set up dynamic paths for a contact or lead to follow based on…
Integrated marketing communications (IMC) is the process of unifying a brand’s messaging to make it consistent across all…
What’s your brand image? What is branding? What’s your brand system? Is your brand strategy working? What are…