Answer: Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such…
It analyses the 4Ps (Product, Price, Place, and Promotion) of Coca-Cola Company and explains its business & marketing…
These two terms are used interchangeably but actually refer to different types of messaging. The simplest way to…
Multi-channel communication simply means communicating with customers via multiple channels such as print, SMS, e-mail, web portals, and…