This metric weighs the revenue your ads generate for you against the amount you spent on them and…
An action that’s counted when someone interacts with your ad or free product listing (for example, clicks a…
If you’re new to tracking your performance, start by clicking All campaigns in the navigation menu on the…
The estimated ad recall lift (people) metric shows how many people we estimate would remember seeing your ad…
To calculate this number, divide the total sales and marketing costs (including all campaigns, salaries, agency fees, incentives,…
Lifetime value calculation – The LTV is calculated by multiplying the value of the customer to the business…
Your Ad Manager revenue data will be available in the Monetization > Publisher ads reports and the Explorations…
There are 5 parameters you can add to your URLs: utm_source : Identify the advertiser, site, publication, etc.…
By using Google Analytics, you’ll be able to track the traffic coming from your Instagram profile. You can…
In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well…