In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well…
Social media roi is a metric showing the amount of value generated by your investments in social media.…
Number of Clicks Click-Through-Rate (CTR) Quality Score Cost-per-Click (CPC) Ad Position Conversion Rate Cost per Conversion Budget Attainment…
In general, AARRR activation is defined as the first real interaction a visitor has with a website. They…
User activity logging adobe maintains detailed logs (available for query directly in the administrative UI) for tracking usage…
Example – If you were asked to recollect the first premium car manufacturers, you might recollect BMW, or…
Return on investment (ROI) and return on ad spend (ROAS) were together voted the most important media KPIs,…
In Google Analytics, a goal completion is counted only once per user session. Whereas in Google ads a…
Industry experts will tell you that an effective content strategy must have three core elements to be successful:…
The key to tracking Social roi on your Facebook ads is Facebook insights, a free tool accessible by…