Industry experts will tell you that an effective content strategy must have three core elements to be successful:…
The key to tracking Social roi on your Facebook ads is Facebook insights, a free tool accessible by…
Traditionally, viewershiphow many people have seen an advertisementhas been the predominant way of measuring television ads. However, understanding…
Cost per lead Cost per conversion Net promoter score Monthly website traffic Visits per channel Average time on…
Reach is the number of people who saw any content from your Page or about your Page. This…
This metric weighs the revenue your ads generate for you against the amount you spent on them and…
An action that’s counted when someone interacts with your ad or free product listing (for example, clicks a…
If you’re new to tracking your performance, start by clicking All campaigns in the navigation menu on the…
The estimated ad recall lift (people) metric shows how many people we estimate would remember seeing your ad…
To calculate this number, divide the total sales and marketing costs (including all campaigns, salaries, agency fees, incentives,…