The goal of these reports is to provide all the information needed to decide the success of campaigns—and…
The percentage of respondents who are aware of your product, brand, or advertising when asked. Unaided awareness. The…
Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on…
Transactions Revenue Conversion rate Cost per acquisition Product revenue Product quantity Cart-to-detail rate Buy-to-detail rate What is a…
Dimensions are variables in Adobe Analytics that typically contain string values. Common dimensions include Page, Referring domain, or…
Strong social media analytics will obviously provide marketing teams with data and insight that help them identify what’s…
Parallel tracking sends customers directly from your ad to your final URL while click measurement happens in the…
Marketing metrics measure the success of marketing campaigns and show how well campaigns are tracking toward key performance…
Overall Site Traffic New vs Mobile Traffic Traffic Sources Average Time Spent per Visit What metrics will you…
ROI indicates total growth, start to finish, of an investment, while IRR identifies the annual growth rate. While…