Rebranding is a process to change an organization’s corporate image and messaging with the goal of improving the…
Traditional is more expensive. One of the primary benefits of digital media is how cost-effective it is compared…
Data volume is getting bigger exponentially, spurred by the following factors: the growing number of data-generating devices including…
Ultimately though, measuring your marketing campaign success comes down to two things: Driving sales and leads. You can…
Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g. social media vs. blogging…
An ecommerce dashboard should be designed to showcase Key Performance Indicators (KPIs) over time. Users should quickly diagnose…
The goal of these reports is to provide all the information needed to decide the success of campaigns—and…
The percentage of respondents who are aware of your product, brand, or advertising when asked. Unaided awareness. The…
Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on…
Transactions Revenue Conversion rate Cost per acquisition Product revenue Product quantity Cart-to-detail rate Buy-to-detail rate What is a…