A marketing dashboard is a visual display of the most relevant information necessary to keep track of key…
Sales Area Test: Under this method advertising campaign is run in the markets selected for testing purposes. The…
Brand Awareness Lead Generation Customer Acquisition Thought Leadership Engagement Customer Retention/Loyalty Website Traffic Lead Management/Nurturing How do I…
Rebranding is a process to change an organization’s corporate image and messaging with the goal of improving the…
Traditional is more expensive. One of the primary benefits of digital media is how cost-effective it is compared…
Data volume is getting bigger exponentially, spurred by the following factors: the growing number of data-generating devices including…
Ultimately though, measuring your marketing campaign success comes down to two things: Driving sales and leads. You can…
Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g. social media vs. blogging…
An ecommerce dashboard should be designed to showcase Key Performance Indicators (KPIs) over time. Users should quickly diagnose…
The goal of these reports is to provide all the information needed to decide the success of campaigns—and…